Official SXSW 2012 Recap Rap for Amber Case's Keynote

You use Soundcloud? How bout Youtube? Twitter too? And Instagram for pics to view? Well Amber Case had an idea I’m talking huge, bigger than an IKEA! Unleash the web, mix and match it So you can share your passions and be more interactive With your friends and they can do the same No more shall updating your status be plain It’s the new web, rich conversations Data visualization, geolocation The current situation the world wide web is facing Is the integration of geoanalytic information And each day as the future grows near The goal becomes clear Make interfaces disappear The goal is to not be looking at screens all the time, but to do things… That’s pretty much a quote from Ms. Amber Case And based on that she decided to design a better way Notice I said design, not just find Cause she did it on purpose, It was far from the blind In the end she created Geoloqi Her other goal is to mainstream it, not just be low key So every boy, girl, man, woman Know that the future has arrived and it’s stunning